3PMs generally partner with small, boutique investment managers who lack the internal resources to focus on sales and marketing. Because many of these firms don’t have dedicated sales professionals, they rely on either their investment team (i.e. portfolio managers or analysts) or members of senior management (CEO, COO or CFO) to fulfill the role of finding investors to buy their products and services.
What Third Party Marketers Do
Every time I meet new people, I am always asked the same question - What is it that you do for a living?I haven’t done a great job explaining it, so let me see if I can make it simple for everyone to understand.