Financial Intermediary Relations
On-going sales, marketing and relationship management for an investment product to Consultants and other Financial Intermediaries such as RIA's, BD's and Wealth Management Platforms. Tessera's goals are to:
- Identify, develop
and manage consultant relationships
- Oversee
all aspects of interaction with decision makers
- Represent
the manager and its products to a variety of financial
intermediaries likely to invest in the manager's strategy
- Educate
research analysts on manager's investment processes
- Provide
the managers with feedback on:
| -
Acceptance of their investment strategies |
| - Research
approval status of their products |
| - Changes
in industry trendsthat may favor or disadvantage their products |
| - Information
relating to existing or potential clients working with that intermediary |
| - Current
search activity being conducted |
| - Peer
group ranking, when applicable |
A successful
Intermediary strategy involves building and maintaining relationships with research
analysts field consultants and senior advisors as well as with other key members of these organizations.
Tessera's approach will focus on the following:
- Manager Research
| - Detailed
product review meetings |
| - On-site
due diligence meetings |
| - Research
discussions |
| -
Current Searches |
- Field Consultants/Advisers
| -
Overviews of firm and strategies |
| - Contact
regarding client specific issues |
| -
Client portfolio review meetings |
| -
Upcoming and Current Searches |
- Investment Committees
| -
Understand the constituency and decision making approach of each committee |
| - Prepare before the meeting by understanding any hot-buttons or controversial topics or questions that may be asked |
| - Highlight competitive advantages the manager offers their clients |
| - Explain how their jobs will be easier by hiring the manager |
- Follow-up
| - Aggressively
work to maintain firm's visibility with consultants |
| - Create
brand awareness throughout organization |
| - Continuously
send materials including product reviews |
| - Report any important announcements relating to the firm |
|