Cost Rationale Of Third Party Marketing
Traditional
Investment Managers
Outsourcing offers traditional investment managers the ability to reap
the benefits of full-service sales and marketing capability at a much
lower cost than if they were to build an internal function. The retention
of Tessera Capital Partners would also allow the firm to reduce their
fixed costs while participating in new business opportunities.
Alternative
Investment Managers
Most Alternative Investment Managers, especially in the private equity
area usually hire placement agents to help sell their products. Traditionally,
placement agents serve as nothing more than a glorified meeting coordinator
for the fund manager. This is not the case when Tessera Capital Partners
is retained. Tessera will offer alternative investment clients services
that surpass those traditionally provided by Placement Agents and will
include new business development, consultant relations as well as marketing
support that will help managers through the intricate and often confusing
search process. Firms that retain Tessera will receive additional services
at a lower cost than if they were to hire a traditional placement agent.
Please contact us
for more details regarding the cost rationale of Third Party Marketing.
© 2008 Tessera Capital Partners, LLC. All Rights Reserved. Member Third Party
Marketers Association.
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