Tessera
Capital Partners
Tessera Capital Partners, LLC (Tessera), an independent third-party sales and marketing firm that offers its services to a select group of traditional and alternative investment management organizations.
Tessera is a Latin word meaning "cube" or "die" and generally refers to a small piece of marble, glass, or tile used in a mosaic (Miriam Webster, 2003). In relation to Tessera's business model the concept of a mosaic is especially valid. This name was selected because of the interpretation of Tessera representing a small piece of a larger picture; the missing piece of an investment management company without a sales and marketing capability. The firm's objective is not to offer one service but to offer all of the services in the sales and marketing arena that an investment manager may need to grow their business.
Tessera offers a full array of sales and marketing services, which include new business development, financial intermediary relations, client-service and marketing support. Tessera partners with investment managers to provide tailor-made solutions that will satisfy each one's individual needs. Instead of being an outsider to the manager’s organization, Tessera works to be an extension of the manager’s capabilities.
In order to secure new business, an investment manager's sales and marketing functions must be able to work with sponsor boards and committees, consultants, and in compliance with a variety of laws, regulations, and politics. By understanding how all of these pieces fit together Tessera is able to help managers navigate through the extremely complex institutional marketplace and emerge with new assets under management. |